ART DIRECTOR
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Book Messenger

To encourage children to read more books, Penguin Books made a Book Messenger app. Book Messenger is a penguin books app that reads books inside Facebook Messenger.

 

 

 

Book Messenger

Penguin Books

 

 

To encourage children to read more books, Penguin Books made a Book Messenger app. Book Messenger is an app inside facebook messenger that reads to children like talking to friends.

 
 

 

AWARDS
Future Lions 2016 / Winner
New York Festivals 2016 / Finalist
AD STARS 2015 / Crystal x 3

PRESS
AKQA
Ad Age
Co.Create
L'ADN
PAGE
Horizont
Dagens Media
Little Black Book

 
 
 

INSIGHT

In the digital-heavy world, the number of children's reading has declined sharply more than 20% since 2010. They read by choice only once or twice a year. However, one in three teens sends more than 100 text messages a day, almost 3000 texts a month.

 

 

IDEA

What if you can read books through chat messengers?
We created Book Messenger to read books in Facebook Messenger. A totally different reading experience - allowing children to read books with interactive experiences through chatbots, Q&A, audio clips, emoji, and more.

 
 

Why it is the winner of Future Lions 2016?

"Everyone in this industry is seeking 'engagement' and what we tend to do is forget the most important thing in a brand’s ability to communicate, which is context. Often what brands and agencies do is try and fight context, and force themselves in front of an audience. What this group of students has done is, instead of fighting context, they’ve created a brilliant way for an audience to digest, learn, and just be entertained."