To encourage children to read more books, Penguin Books made a Book Messenger app. Book Messenger is an app inside facebook messenger that reads to children like talking to friends.
In the digital-heavy world, the number of children's reading has declined sharply more than 20% since 2010. They read by choice only once or twice a year. However, one in three teens sends more than 100 text messages a day, almost 3000 texts a month.
What if you can read books through chat messengers?
We created Book Messenger to read books in Facebook Messenger. A totally different reading experience - allowing children to read books with interactive experiences through chatbots, Q&A, audio clips, emoji, and more.
Why it is the winner of Future Lions 2016?