ART DIRECTOR
포폴 카드-2.jpg

Book Messenger

To encourage children to read more books, Penguin Books made a Book Messenger app. Book Messenger is a penguin books app that reads books inside Facebook Messenger.

 

 

 

Book Messenger

Penguin Books

 

 

To encourage children to read more books, Penguin Books made a Book Messenger app. Book Messenger is an app inside Facebook messenger that reads to children like talking to friends.

 

 
 

AWARDS

New York Festivals 2016 / Finalist
Ad Stars / Crystal x 3

 
 
 

INSIGHT

In the digital-heavy world, the number of children's reading has declined sharply more than 20% since 2010. They read by choice only once or twice a year. However, one in three teens sends more than 100 text messages a day, almost 3000 texts a month.

 
 

 

IDEA

What if you can read books through chat messengers?
We created Book Messenger to read books in Facebook Messenger.
A totally different reading experience - allowing children to read books with interactive experiences through chatbots, Q&A, audio clips, emoji, and much more.

 
 
Conversation Flow

Conversation Flow