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Book Messenger

To encourage children to read more books, Penguin Books made a Book Messenger app. Book Messenger is a penguin books app that reads books inside Facebook Messenger.

 

 

 

Book Messenger

Penguin Books

 

 

To encourage children to read more books, we created an app for Penguin Books. Book Messenger is an app inside Facebook messenger that reads to children like talking to friends.

 

 
 

AWARDS

New York Festivals 2016 / Finalist
Ad Stars / Crystal x 3

 
 
 

INSIGHT

In the digital-heavy world, the number of children's reading has declined sharply more than 20% since 2010. They read by choice only once or twice a year. However, one in three teens sends more than 100 text messages a day, almost 3000 texts a month.

 
 

 

IDEA

What if you can read books through chat messengers?
We created Book Messenger to read books in Facebook Messenger.
A totally different reading experience - allowing children to read books with interactive experiences through chatbots, Q&A, audio clips, emoji, and much more.

 
 
 Conversation Flow

Conversation Flow