"I aspire to create meaningful and playful experiences that people love."

I am a multidisciplinary designer from South Korea. Recently graduated in Design Lead from Hyper Island in Stockholm, Sweden.

My name, Jiwon means "Follow Your Dream". This meaning makes me keep challenging and following my dream. I love to challenge something new everyday. My name also sparked me to move to Stockholm.

I enjoy coming up with ideas and design execution to make meaningful and playful experiences that people love across multiple digital platforms. My previous experience involves a diverse background from spatial design to advertising and art direction.

My work has been recognized by Cannes Future Lions, New York Festivals and The One Show Young Ones, and featured on Adweek, Fast Company, Ad Age, and more.



Art Director Intern

Stockholm, Sweden

Mar 2019 - Jun 2019

Freelance Designer

Jan 2018 - Feb 2019

Vogue Korea

Digital Design Intern

Seoul, South Korea

Aug 2017 - Feb 2018



Ad Stars - Crystal, Finalist x6
Audi Design Challenge - Finalist


Cannes Future Lions - Winner

- The official student awards at the Cannes Lions
- Over 1,900 teams from 69 countries participated

New York Festivals - Finalist
One Show - Merit
Ad Stars - Crystal


Cannes Future Lions - Shortlist x2
Ad Stars - Crystal x7, Finalist


Hyper Island

Design Lead

Stockholm, Sweden

Aug 2018 - Jun 2019

Kookmin University

Bachelor of Fine Arts, Interior Design

Seoul, South Korea

2011 - 2016