To encourage children to read more books, we created an app for Penguin Books. Book Messenger is a chatbot app inside Facebook Messenger that reads to children like talking to friends.
Art Direction, Concept, Design, Editing, Motion graphic
Jiwon Ko, Haeyoon Jhun, Seonhaeng Lee, Miyeon Shin
In the digital-heavy world, the number of children's reading has declined more than 20% sharply since 2010. They read by choice only once or twice a year. However, one in three teens sends more than 100 text messages a day, almost 3000 texts a month.
- Children feel bored to read books, but they enjoy texting and reading in messengers
- Text messages can help boost children’s reading skills
A totally different reading experience - allowing children to read books with interactive experiences through chatbots, Q&A, audio clips, emoji, and much more.