DPOrganizer Rebranding

DPOrganizer

We have researched and designed the brand identity for DPOrganizer. The branding centers on lines that reference the connection and communication with DPOrganizer.

Role

Design, Motion graphic, Research

*Mainly designed a visual identity including logo, logo animations, and made design systems after researching and making brand platform together

Team

Jiwon Ko, Karl Åhnebrink, Teodora Mechea, Yuriko Minohara, Lenka Varga

Date

4 weeks
(Sep 2018-Oct 2018)

Background

DPOrganizer is a start-up that provides a data protection management software helping customers live and grow with the new Data Protection Regulation called GDPR. DPOrganizer offers a web-based software that is available 24/7 through your browser. DPOrganizer asked Hyper Island students to develop their brand identity. We helped them communicate their brand and product in a clear and coherent way.

Challenge & Problem

1

No one remembers the brand name

2

People don't care about GDPR

3

Communication gap is big

Company culture :) vs Branding communication :(

Brand Platform

Mission

Provide easy-to-use solutions for managing personal data

Vision

Make people know how their data is being used

Core value

Brand Element

The Line

Logo

Alternative Logo

Color

Primary color

Secondary color

#155BE7

#05EEFF

#FFE133

#FA105E

#00E278

Motion

More work