Reaction Package

John Lewis

Reaction Package is a John Lewis delivery package which has a small camera that records reactions as soon as the receiver opens the box and then send the video to gift original senders.


Art Direction, Ideation, Design, Editing


Jiwon Ko, Pilkyo Hwang, Haeyoon Jhun


Gift-givers look forward to seeing the reaction of a loved one when they open their gift


How might we share happy moments of receiving gifts?

Packaging experience - Capture the joy of opening gifts and reactions