Reaction Package is a John Lewis delivery package which has a small camera that records reactions as soon as the receiver opens the box and then send the video to gift original senders.
Art Direction, Ideation, Design, Editing
Jiwon Ko, Pilkyo Hwang, Haeyoon Jhun
Gift-givers look forward to seeing the reaction of a loved one when they open their gift
Packaging experience - Capture the joy of opening gifts and reactions