I aim to create valuable and playful experiences that people love ❤️.️

Who is Jiwon?

Hi, I am a multidisciplinary designer from South Korea 🇰🇷. Recently graduated in Design Lead from Hyper Island in Stockholm, Sweden 🇸🇪.

My name, Jiwon means "Follow Your Dream". This meaning makes me keep challenging and following my dream. I love to challenge something new. It also sparked me to move to Stockholm.

With my background in advertising, my strength lies in product design, brand design, and creative concepting. I enjoy coming up with ideas and design execution to make meaningful and playful experiences that people love across multiple digital platforms.


Cannes Future Lions

Shortlist x2

New York Festivals


One Show


Audi Design Challenge


Ad Stars

Crystal x9
Finalist x8


Art Director Intern

Mar 2019 - Jun 2019 | Stockholm, Sweden

Worked in an advertising agency called ACNE (O)
A fashion brand called Acne Studios (X)

Freelance Designer

Feb 2018 - Present

Vogue Korea
Design Intern

Aug 2017 - Feb 2018 | Seoul, South Korea


Hyper Island
Design Lead

Aug 2018 - Jun 2019 | Stockholm, Sweden

Kookmin University
BFA, Spatial Design (Interior Design)

2011 - 2016 | Seoul, South Korea