"I create meaningful and playful experiences that people love."

I am a multidisciplinary designer from South Korea, currently studying Design Lead at Hyper Island in Stockholm, Sweden.

My name, Jiwon means "Follow Your Dream". This meaning makes me keep challenging and following my dream. It also sparked me to move to Stockholm, Sweden.

I enjoy coming up with ideas and design execution to make meaningful and playful experiences that people love. My previous experience involves a diverse background from spatial design to advertising and art direction.

My work has been recognized by Cannes Future Lions, New York Festivals and The One Show Young Ones, and featured on Adweek, Fast Company, Ad Age, and more.


Freelance Designer
Feb 2018 - Present

Vogue Korea
Design Intern in Vogue Digital team
Aug 2017 - Feb 2018


Design Lead, Hyper Island
Stockholm, Sweden
Aug 2018 - Jun 2019

Interior Design (Spatial Design), Kookmin University
Seoul, South Korea
2011 - 2016