Creative Weirdo +
multidisciplinary designer
who creates valuable and playful experiences

Hello. I am Jiwon *pronounced /Ji-1/*, a designer from Seoul, South Korea. I recently graduated in Design Lead from Hyper Island in Stockholm, Sweden.

I aim to create valuable and playful experiences that people love. With my background in advertising, my strength lies in product design, brand design, and conceptual thinking.


Kids' drawing AR filter app

AR app, UX/UI, Branding

Book Messenger

Chatbot for children to read books

Digital, Chatbot, Art Direction


A new brand for DPOrganizer


Vogue Cinema

Iconic fashion film series

Film series, Digital Campaign

Eden Eden Eden

Fashion film for Vogue Korea Feb, 2018 issue