Creative Weirdo +
multidisciplinary designer
who creates valuable and playful experiences

Hello. I am Jiwon *pronounced /Ji-1/*, a designer from Seoul, South Korea. I recently graduated in Design Lead from Hyper Island in Stockholm, Sweden.

I aim to create valuable and playful experiences that people love. With my background in advertising, my strength lies in product design, brand design, and conceptual thinking.


To-do-list app to get unpleasant tasks done in a fun way.

UX/UI, Branding


Kids' drawing AR filter app

AR app, UX/UI, Branding

Book Messenger

Chatbot for children to read books

Digital, Chatbot, Art Direction


A new brand for DPOrganizer


Vogue Cinema

Iconic fashion film series

Film series, Digital Campaign

Eden Eden Eden

Fashion film for Vogue Korea Feb, 2018 issue