Graphic Designer
who creates valuable
and playful experiences

I am Jiwon *pronounced /Ji-1/*, a graphic designer from Seoul, South Korea. I graduated in Design Lead from Hyper Island in Stockholm, Sweden.

I aim to create valuable and playful experiences that people love. With my background in advertising, my strength lies in brand design, storytelling, and conceptual thinking.


To-do-list app to get unpleasant tasks done in a fun way

Brand Identity, Naming, 3D, Digital Design

Kentauros Typeface

Serif + Sans Serif Display Typeface



Kids' drawing AR filter app

Brand Identity, Naming, AR, Digital Design

Worried Grandma's recipes

A recipe book to ease my grandma's worries

Book Design, Illustration, Naming


A New Brand identity for DPOrganizer

Brand Identity, Motion Graphics

Book Messenger

Chatbot for children to read books

Chatbot, Digital Design, Art Direction