Creative Weirdo +
multidisciplinary designer
who creates valuable and playful experiences

Hello. I am Jiwon *pronounced /Ji-1/*, a designer from Seoul, South Korea. I recently graduated in Design Lead from Hyper Island in Stockholm, Sweden.

I aim to create valuable and playful experiences that people love. With my background in advertising, my strength lies in brand design, product design, and conceptual thinking.


To-do-list app to get unpleasant tasks done in a fun way.

UX/UI, Branding


Kids' drawing AR filter app

AR app, UX/UI, Branding


A new brand for DPOrganizer


Book Messenger

Chatbot for children to read books

Digital, Chatbot, Art Direction

Vogue Cinema

Iconic fashion film series

Film series, Digital Campaign

Eden Eden Eden

Fashion film for Vogue Korea Feb, 2018 issue