Story-Driven Graphic Designer who creates valuable and playful experiences

Hello. I am Jiwon *pronounced /Ji-1/*, a designer from Seoul, South Korea. I graduated in Design Lead from Hyper Island in Stockholm, Sweden.

I aim to create valuable and playful experiences that people love. With my background in advertising, my strength lies in brand design, storytelling, and conceptual thinking.


To-do-list app to get unpleasant tasks done in a fun way

Brand Identity, UX/UI, Digital Product


Kids' drawing AR filter app

AR, UX/UI, Brand Identity, Digital Product

Book Messenger

Chatbot for children to read books

Chatbot, Digital Product, Art Direction


Brand identity renewal for DPOrganizer

Brand Identity, Motion Graphics

Vogue Cinema

Iconic fashion film series

Film, Digital Campaign

Eden Eden Eden

Fashion film for Vogue Korea Feb, 2018 issue